Web Catalog Design for Construction Materials in Argentina: Yrigoyen Construcciones

Starting point

A company with over 40 years in the market and a large inventory needed to display its products online without turning the website into a self-service checkout store. The goal was to make browsing easy and turn product interest into a quote inquiry.

The approach

• Build a browsable catalog with individual product sheets and structured category pages.
• Allow visitors to browse by leading brands such as Durlock, Carrier, Midea, Peisa, and Surrey.
• Group the inventory into clear categories including heating, air conditioning, roofing, and drywall systems.
• Feature key products on the homepage while channeling contact toward stock checks, technical advice, and custom quotes.

Current state

The company operates an active web catalog that organizes products and brands while preserving its assisted sales workflow.

Results

In the last 28 days, the catalog generated ~1,000 Google impressions and 40 clicks, with a 4.6% organic CTR.