Web Design for a Diagnostic Center in Southern GBA: Neurociencias del Sur

Starting point

The center needed to present its clinical background and clearly explain specialized assessments that often raise many questions for families. The website had to organize that information and make booking an initial consultation straightforward.

The approach

• Separate child & adolescent assessments from adult evaluations.
• Clearly explain what each assessment covers: neuropsychological, psychodiagnostic, neuropsychopedagogical, giftedness, and autism spectrum (ASD).
• Highlight their specialized work with deaf or hard-of-hearing patients and evaluations in Argentine Sign Language (LSA).
• Guide every user journey toward a contact form or WhatsApp with a clear initial request.
• Optimize on-page SEO so families can find the center on Google, not just through word of mouth.

Current state

The center now has its own web presence showcasing its specialties, workshops, clinical team, and direct channels to request an interview.

Results

With the new design and foundational SEO, the site generated ~3,650 Google impressions and 181 clicks in 28 days, achieving a 5% CTR.