Web Design for a Social & Sports Club in Quilmes: Club Don Bosco

Starting point

The club needed to bring together two dimensions that belonged side by side: a rich institutional history dating back to 1933 and an active schedule of sports and cultural activities for all ages.

The approach

• Highlight the variety of disciplines right from the homepage—from swimming and soccer to yoga, urban dance, and cross training.
• Create dedicated pages so each activity has its own schedule, details, and inquiry access.
• Dedicate a full section to the club's history, structured as an interactive timeline.
• Provide direct access to activity listings, contact channels, and the digital membership card without treating the club like a commercial landing page.
• Optimize on-page SEO so the club and its disciplines rank on Google, not just on social media.

Current state

The website serves as the central hub for exploring sports, facilities, club history, and ways to join the community.

Results

With the redesign and on-page SEO, Google Search impressions rose by 36% and clicks increased by 31%.